The strawberry picking season in Korea is from December to April of the following year, and December and January are when strawberries are at their sweetest and most delicious. This year, Korea experienced a rare snowstorm in a century, which is expected to bring even sweeter strawberries, which fruit lovers are looking forward to.
A large harvest of Korean fruits delivered directly to Sandakan
Mr. Chang Chung Ho, Director of the Kuala Lumpur branch of Korea Agro-Fisheries & Food Trade Corporation, said that this year Korea has ushered in a bumper fruit harvest and fruit lovers in Sabah will be able to taste the freshest Korean fruits. These fruits are flown directly by Korean airlines to ensure quality and freshness.
Siew Ha Trading Sdn Bhd, as the main supplier of Korean fruits in Sabah, has introduced a variety of high-quality strawberries this year, including the KEUMSIL strawberry, which is known as the “best strawberry”.
Golden Strawberry: A high-end variety that combines high sweetness with peach fragrance
Kimsil strawberries are produced in Jinju, South Gyeongsang Province, South Korea, and are known for their unique, juicy, slightly floral taste. Their high sweetness and light peach aroma make them the best among strawberry varieties. The name of Kimsil strawberry means “golden branches and jade leaves”, symbolizing its nobility and sweetness. Due to special climatic conditions this year, the flavor of Kimsil strawberries is expected to be more intense, making it a treasure not to be missed.
More Korean fruits to arrive
In addition to strawberries, Siew Ha Trading Sdn Bhd also brought Korean persimmons this year and Korean pears and Shine Muscat grapes are about to arrive. Currently, the first batch of strawberries and persimmons are already on sale in major Premium Markets in Kota Kinabalu.
Super value food tasting and Christmas blessings
In order to allow more consumers to taste the unique flavor of Korean fruits, major supermarkets and shopping malls will hold tasting events and offer discounts. Fruit lovers can take this opportunity to buy the freshest Korean strawberries to add sweetness and joy to the upcoming Christmas.
Mr. Zhang Zhenghao expressed the hope that consumers in Sabah would not miss out on this batch of high-quality Korean strawberries this year, and wished everyone “full of happiness and free of worries” in the new year, and to welcome the year of good luck in 2025!
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